176: Sell more digital products through networking online

When you think about selling digital products, online courses or memberships, networking probably isn’t the first marketing strategy that comes to mind.

We often think we need to be constantly posting on social media, growing an audience, running ads or finding new leads but what if some of your biggest opportunities are already sitting within the relationships you’re building?

In this episode of Online Business Uncovered, I’m joined by Kelly West, co-founder of ONLE Networks, as part of my special Online Business Growth Summit Speaker Series.

We explore how online networking can become a powerful part of your digital product sales strategy and why building genuine relationships can lead to customers, referrals, collaborations and opportunities without constantly chasing cold leads.

Kelly shares why one of the biggest mistakes business owners make is treating networking as a lead generation exercise rather than a relationship-building opportunity. We also talk about the importance of consistency, becoming memorable and building a reputation that means people are talking about your business and recommending you (even when you’re not in the room!).

If you’re creating an online course, membership, group programme or digital product and wondering how you're actually going to sell it then this episode will encourage you to look beyond social media and start recognising the value of the network you’re already building.

Kelly will also be joining me at the Online Business Growth Summit, where she’ll be sharing practical strategies to help you build meaningful online business relationships that lead to growth.

🎟️ Online Business Growth Summit | 6th–8th October 2026

If you’re ready to build a business that creates more income, flexibility and freedom without relying entirely on your time, come and join us.

Remember... you don’t necessarily need a bigger audience to sell more. Sometimes you need stronger relationships with the people already around you.